GLOW HAUS LA
INDUSTRY
Beauty + Skincare
OVERVIEW
Glow Haus LA is a premier luxury medspa in Hermosa Beach, California, specializing in advanced skin treatments.
CHALLENGE
They needed a high-impact social media strategy to increase brand awareness, attract high-end clientele, drive engagement, and increase bookings through organic digital campaigns.
KEY SERVICES PROVIDED:
Social Media Strategy
Social Media Management
Influencer Partnerships & Brand Collaborations
Email Marketing & Automated Campaigns
Content Creation (Photography, Video, Reels, TikToks)
Website & Landing Page Optimization
CONTENT STRATEGY
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CONTENT STRATEGY 〰️
DIGITAL GROWTH & BUSINESS IMPACT
Since partnering with Toven Social™, Glow Haus LA has seen remarkable digital growth, increased engagement, and real-world business success.
Social Media Growth & Engagement
Follower Growth: 1,246 total followers (+119.37%).
Impressions: 311.7K total impressions (+602.62%).
Post Interactions: 7,333 engagements (+90.81%).
Reels Performance: 138 reels posted, with 238 reels reshared.
Story Performance: 1,303 stories generating 159.85K impressions (+7,345.46%).
Local Audience Alignment
Glow Haus' top audience locations are highly aligned with their South Bay service area, ensuring content reaches the right potential clients:
Los Angeles (15.74%), Redondo Beach (8.35%), Manhattan Beach (6.43%), and other key surrounding cities.
Business Impact & Sales Growth
Client Bookings: Averaging 5 new clients per week, with some days overbooked (e.g., Some days Cindy has 10-12 back-to-back appointments).
Record-Breaking Revenue: January 2025 marked Glow Haus’ best month ever in business.
E-Commerce Breakthrough: The first-ever online FLASH SALE (30% off all products) generated $1,200+ in online sales, successfully converting in-store buyers to digital shoppers.
Follower Growth
Impressions Growth
POSTS
GOALS:
Educate and empower followers with skincare insights.
Create highly savable and shareable content to expand reach.
Position Cindy as a leading skincare expert in the South Bay.
Maintain full bookings through targeted service promotion.
APPROACH: We created engaging carousels and static posts featuring treatment breakdowns, skincare tips, and before-and-after results, paired with educational long-form captions to boost credibility and encourage saves and shares.
REELS
GOALS:
Expand reach through highly shareable content.
Establish Glow Haus as an expert-driven skincare destination.
Drive engagement with trending & educational content.
APPROACH: We produced a mix of behind-the-scenes treatment videos, expert-led skincare tutorials, and trending audio-based content to boost visibility, engagement, and brand authority.
EMAIL NEWSLETTERS
GOALS:
Increase e-commerce sales through strategic email marketing.
Keep Glow Haus top-of-mind with valuable skincare insights.
Drive repeat bookings with exclusive promotions.
APPROACH: We crafted bi-weekly newsletters featuring expert skincare tips, treatment spotlights, and exclusive offers, using compelling subject lines and strong CTAs to maximize engagement and conversions.
STORIES
GOALS:
Drive real-time engagement through interactive content.
Promote last-minute bookings and special offers.
Build a stronger community connection.
APPROACH: We used interactive Q&As, polls, and countdowns to engage followers, combined with client transformations and real-time promotions to drive bookings and strengthen brand loyalty.
“Where do I start… I partnered with Toven Social almost a year ago and it has been one of the best decisions yet for my business. I’ve seen so much growth in my business since we’ve started working together. Tiffany is amazing! She’s gotten me out of my comfort zone and comfortable in front of the camera. I always look forward to seeing her for our content days as her energy is contagious. She always has the best ideas and is so organized. I highly recommend! 10/10!”
— CINDY, FOUNDER & CEO OF GLOW HAUS LA
